WHAT I DO
Big ideas are great.
Knowing what to do with them is even better.
From the first idea through final delivery, I help figure out what we’re making, why people will care, who we need to make it great - and how the hell we’re going to pull it off.
1
CREATIVE DEVELOPMENT | Build the idea.
This is my favorite part: figuring out what something could be. I develop original concepts, formats, documentaries, talent-led IP, and branded entertainment - then turn them into stories and pitches that are ready for the room.
2
CREATIVE STRATEGY | Find the hook.
Who’s it for? Why will they care? And how do we make them stop scrolling? I build creative strategy around audiences, brands, platforms, partnerships, and integrations - finding the angle that makes an idea click.
3
TALENT + STORY | Find the magic.
Celebrities, comedians, creators, real people, first-timers - great content starts with knowing how to work with people. I develop talent-led ideas, shape stories, produce interviews, and create the kind of environment where the best, funniest, weirdest, or most honest moments can actually happen.
4
PRODUCTION | Pull it off.
Ideas are fun. Execution is where things get interesting. I lead television, commercials, branded content, digital, and live productions from greenlight through delivery - solving problems, keeping things moving, and making sure what ends up on screen is as good as what we imagined.